pre-crit

pre-critique with small groups- Make flavors type larger.  Maybe add tree top to the bottom of the ending screen. speed up the snowflakes.  Add blur on the candy passing by.

Mr. Pannifino- spoke to me and told me to maybe bring the candy circles in to the end to make up for the speed up time of the flavors passing by. Also ad more of a button to make the call to action clearer and that you can click on the ad to do that call to action.

final works

long banner ad: the snowflakes go by slower in this one than the smaller one. but i think it works ok still.  if i would change anything it would be to make the snowflakes go by a little faster.

Square banner ad: this one the snowflakes go by much faster than in the long one.  I think it is more successful with the ending frame with these dimensions.  But for the snowflakes going through and readability the long one works better. because of the longer time the snowflakes have to go across the full screen.

If i was to change anything it would be the snowflakes coming through at a speed that is between the first and second banner ad.  That would be a perfect medium.

Story Board

This is a screen shot of my storyboard for yogo crazy.  I decided to go with my first idea introducing the holiday flavors.  I had to edit out the christmas tree part at the end because of the size of the file.  I also changed that the name of the flavor appears with the flavor circle.

The ending frame i am unsure about. i did two versions one with a string of lights at the top, and the other with two strings of lights on top and bottom of the frame.  I like the second one better because it keeps the text in the middle of the screen.

Yogo Crazy

I am doing a frozen yogurt place called Yogo Crazy.  In my banner i want to introduce the Christmas flavors they have; eggnog, peppermint stick and gingerbread.  I also want to include that they not only have frozen yogurt, which some might think is not something tasty to eat in the midst of winter.  They also have hot chocolate, with different toppings such as caramel, marshmallow, chocolate or whip cream.  So i might just narrow it down to the hot chocolate or the new flavors because doing both is a lot to put into a banner ad.

For the new flavors one i would have the tag line come in saying: Looking for something to cheer you up this holiday? Snow will come and blow the text away and uncover: Then come try our new flavors.  then i will introduce the flavors, by having them blow in with the circles and snowflakes (the circles they use on their website) the text blow in with it peppermint stick, gingerbread and eggnog frozen yogurt. The circles and snowflakes will continue out of the screen to land on a Christmas tree as the decorations.   the ending text will read; Come join us at Yogo Crazy with our new holiday flavors.

 Too cold for frozen yogurt? as a frozen yogurt cup flys into the picture. No problem because Yogo crazy has gone cocoa crazy! the screen starts to spin and stop with a hot cocoa cup there filling up with cocoa and then topped with toppings. and then the words appear: come grab a cup and top it with whatever you want!

Muse - Madness (Lyric Video)

Final vid

My final motion design for breast cancer awareness.

example of good motion design

This isn't the commercial i saw on tv, but it still shows the good frame mobility that i enjoyed on the other commercial.  They did a good job of going with the voice as well. They also make good use of the quick cut from the fruit frame to the other yogurts.  The way they introduced the different flavors with the outward movement of the color circle was very clever and worked well.