example of good motion design

This isn't the commercial i saw on tv, but it still shows the good frame mobility that i enjoyed on the other commercial.  They did a good job of going with the voice as well. They also make good use of the quick cut from the fruit frame to the other yogurts.  The way they introduced the different flavors with the outward movement of the color circle was very clever and worked well.

Storyboard

This is a screen shot of my story board for breast cancer.  

critique-10/31/12
-Add a third pink, maybe the pink in the logo
-think of diff ways to do the ribbon part-doesn't fit into the rest of motion
-keep women words straight on a baseline
-first 1 in 8 have third color in the one woman

anamatic

this is my breast cancer anamatic.  I need some changes to the begining to make it stronger but i like the middle and end.

re-vamped script

1 out of 8 women will be diagnosed with breast cancer in their life time. Women with close relatives that have or have had breast cancer have double the risk of getting it. Last year there were 2.6 million breast cancer survivors and the death rates have been dropping since 1990.  These numbers have been dropping because of the rise of awareness since then, and With awareness comes prevention.  So be aware of the risks, take precautions and take a stand for your health, your mother's, your daughter's, your wife's, your Aunt's, your grandmother's, your niece's, and your sister's health because statistics show that 1 of them will be diagnosed with breast cancer in their lifetime. Come join the fight against breast cancer!

breast cancer research

statistics I found that can be useful...

About 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime.

Besides skin cancer, breast cancer is the most commonly diagnosed cancer among American women. Just under 30% of cancers in women are breast cancers.

In 2011, there were more than 2.6 million breast cancer survivors in the US.

About 39,520 women in the U.S. were expected to die in 2011 from breast cancer, though death rates have been decreasing since 1990 — especially in women under 50. These decreases are thought to be the result of treatment advances, earlier detection through screening, and increased awareness

A woman’s risk of breast cancer approximately doubles if she has a first-degree relative (mother, sister, daughter) who has been diagnosed with breast cancer. About 15% of women who get breast cancer have a family member diagnosed with it.

About 85% of breast cancers occur in women who have no family history of breast cancer. These occur due to genetic mutations that happen as a result of the aging process and life in general, rather than inherited mutations.

Here are some videos i looked up to help me write and decide on what to say in my motion graphic-

this one shows why breast cancer is happening besides the obvious. this is lengthy but it shows good graphics and simple ways to represent things

this one is short and sweet, gives your 3 statistics and then a place to find more information and take action.

this video talks about people joining together in a run for breast cancer.  I enjoyed the ribbon throughout the whole video guiding you into different scenes and connecting everyone together, just like the narrator says.

So in my video i would like to focus on breast cancer awareness. I know prevention is a big part but i feel as though you have to be aware of the issue before you can take action to prevent it.  

script: 1 out of 8 women will be diagnosed with breast cancer in their life time.  besides lung cancer, breast cancer is the most commonly diagnosed cancer in women.  but not only women are effected by breast cancer.  Women with close relatives that have or had breast cancer have double the risk of getting it. Last year there were 2.6 million cancer survivors and the death rates have been dropping since 1990.  These numbers have been dropping because of the rise of awareness since 1990 and With awareness comes prevention.  So be aware of the risks, take precautions and take a stand for your health, your mother's health and your sisters and join the fight against breast cancer!

MTV bumper 2

This is the second version, this one puts more emphasis on the throw away idea. there are more crumpled up balls, to be thrown away, and eventually we are drowning in them.

Final MTV bump #1

My motion design 1.0.  This is my original video from the story board. The paper airplane idea relates to the throw away TV shows that are now on MTV, and in the end the paper has a handwritten note on it that says i want my... MTV, saying that i want my retro 90's MTV back not the crap that is on now.  This is also why i chose the color scheme i went with, because they are retro 90's MTV colors.